
The past two decades has seen a remarkable transformation in global trading and commerce and India has been no exception. E-commerce and e-commerce platforms have not only permeated the existing Indian market thereby changing traditional forms of business but have also given impetus to the startup eco-system in India.
The FICCI E-Commerce Division has been diligently working to address the key challenges that have emerged as major bottlenecks to the growth of the e-commerce sector in India. The division firmly believes that the entire industry has an exceptional opportunity to shape a promising and prosperous future for this dynamic sector. Since its establishment, the committee has played a pivotal role in promoting and advancing the e-commerce landscape in the country.
With a clear vision to foster a conducive environment for the growth of e-commerce in India, the FICCI E-Commerce Division has consistently made significant contributions to further the cause of the industry. Comprised of influential decision-makers from the e-commerce and related sectors, the high-powered committee leads the way in driving positive changes and innovative solutions to propel the growth of e-commerce in the country. The division remains dedicated to identifying and addressing the critical issues faced by the e-commerce industry, leveraging its collective expertise and insights to advocate for policies that promote sustainable growth, enhance consumer trust, and foster a thriving e-commerce ecosystem in India.
The past two decades has seen a remarkable transformation in global trading and commerce and India has been no exception. E-commerce and e-commerce platforms have not only permeated the existing Indian market thereby changing traditional forms of business but have also given impetus to the startup eco-system in India. In fact, India’s domestic e-commerce market is expected to reach US$99 billion (approximately INR 7 lakh crore) by 2024, increasing at a compound annual growth rate (CAGR) of 27 per cent during 2019-2024, and will reach (US$350 billion) by 2030. This exponential growth in the industry is also the reason why it has remained one of the most heavily funded industries in the country. Several e-commerce firms in India have received billions of dollars in funding propelling the industry towards rapid growth and expansion.
Team Leader
Leena Jaisani
Deputy Secretary General

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